AIM RN stands for Act In Manifestation, Right Now. A mindset and a movement built on focus, intention, and action. Fashion has always been a part of me, even when I wasn’t fully aware of it. Style was how I expressed myself, and without realizing it, I was already shaping a vision. I always knew I wanted to build something of my own, something meaningful and real. The name AIM RN came to me early on. The message behind it, “Aim for your goals, right now,” was mine from the start. But for a long time, I wasn’t truly living by it. It stayed just a concept, something I believed in but hadn’t yet embraced. That changed when I began showing up for myself. When I stopped postponing and started choosing action. That’s when AIM RN truly came to life. I created this brand as a daily reminder to stop waiting and start doing. To visualize your goals, lock in on them, and take real steps, not someday, but now. Every piece I design represents that mindset: growth, discipline, and the courage to move forward, even when it’s hard. AIM RN is for anyone who feels that same shift, who knows they’re made for more and are ready to move with intention. This isn’t just clothing. This is purpose. This is movement. This is AIM RN.

-Gizem Berk